SPOTLIGHTS
PROJECT SPOTLIGHT
Every project tells a story of collaboration, strategy, and results. Our spotlights showcase our design process and how Haywood Creative Design turns client goals into powerful, tangible outcomes.
Case Study: Lady Parts
LADYPARTS, a jazz vocal trio with three distinctly different members, needed a logo that reflected their unique styles, from varying hair and height to overall vibe. When member Crystal Lewis reached out with a rough sketch of their hairstyles as inspiration, Trisha translated that vision into a finished logo that highlights each performer’s individuality while unifying them as a cohesive group.
FROM VISION TO VIBE
The project began with a collaborative conversation in which Trisha listened closely to the client’s vision and goals. From there, she conducted visual research, exploring logos from similar eras and with a matching aesthetic to ground the design in a style that resonated with their ideas. Drawing from this inspiration, initial concepts were created through experimentation with typefaces, head illustrations, and decorative elements, then shared with the client to gather feedback and ensure alignment on direction.
FROM
FEEDBACK
TO FOCUS
Based on client feedback, Trisha refined the designs, adjusting the typography, layout, and illustration details to reflect their vision and the vibe they wanted, ultimately resulting in two distinct logo options. Each design captured a different facet of the desired tone and visual identity, giving the client two strong options to choose between.
BRINGING IT TO LIFE
After further refinement, Trisha presented the two polished versions for final review. The client selected Concept 1, which has since been successfully implemented across various marketing materials, background graphics, and merchandise, bringing their vision to life through a cohesive and recognizable brand.
